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Το Don't Give Up αρχικά προοριζόταν για το Detroit Stories, το νέο album του Alice Cooper που πρόκειται να κυκλοφορήσει φέτος.

Ωστόσο λόγω της κατάστασης που ακόμα βιώνει ολόκληρος ο κόσμος, ο Alice είχε την ιδέα να αλλάξει τους στίχους του κομματιού, έτσι ώστε να δώσει θάρρος σε όσους μάχονται και να συνεχίσουν να προσπαθούν. Το Don't Give Up θα κυκλοφορήσει σε περιορισμένη έκδοση 7" βινυλίου στις 14 Αυγούστου απο την EarMUSIC.

Produced by Bob Ezrin using remote technology, “Don’t Give Up” is a spontaneous reaction to the challenges facing us during the worldwide pandemic.
Alice Cooper felt the need to talk directly to his fans from isolation in his home where he is working to finish his upcoming new album. It is Alice’s shout-out to keep our heads high, stay strong and fight back together.
Says Alice Cooper: “’Don’t Give Up’ is out today! It’s a song about what we’ve all been going through right now and about keeping our heads up and fighting back together.
And whatever you do - Don’t Give Up!
Also, the rock icon invited fans to participate in the video that Cooper and his band members were filming separately during quarantine. Over 20,000 have responded, holding up signs and messages of unity, using words from the lyrics.

Side A
1. Don't Give Up

Side B
Picture disc incl. a handwritten message by Alice Cooper himself your social media marketing partner